In 2024 we started seeing the effects of gurus telling business owners to stop doing this and stop doing that. People lost the identity of their brand due to the rules, and that’s why so many are struggling to grow. We are seeing a HUGE shift in content where it feels more personal and (FINALLY) authentic again. So if you want to grow now and grow in a big way in 2025, it’s time to get back to basics. Document your days, tell stories, snare your perspectives, and watch what happens ❤️