In my early 20s, I worked for the marketing department at Samsung Electronics. One thing I will never forget was the 'VIP visits.' These were visits from HQ in Korea to the Dutch office and came with unique requirements. 🤔 Every trace of competitor brands had to disappear: - Ads from the airport to the office? All Samsung. - TVs in hotels and restaurants? Swapped for Samsung models. - Stores they visited? Competitor electronics were removed and replaced with Samsung items for a few hours.