Meat is so delicious you season it with plants and cook it to make it palatable. Also vegans don't pretend they're eating meat, just like meat eaters aren't pretending they're eating Buffalo "wings" or chicken "nuggets" or fish "fingers" or hot "dogs." And most vegans, especially in the beginning, don't go vegan because they don't like the taste of meat. Veganism isn't about diet. It's about the animals and how they're treated. Their lives and suffering aren't worth temporary taste pleasure