It's not about followers. It's about your conversion rate: One of my TikTok accounts has 150,000 followers, but very few buy anything I sell there. Something like 0.1% will buy anything at all. That's 150 total sales 🫠 One of my Instagram accounts has only 2,000 followers, but around 20% of them will buy the things I put out. That's 400 total sales, more than double what I made off the 150,000 follower account 🤯 You don't need to reach MORE people, you need the RIGHT people 💕