Bain Beliefs on Strategy Companies that outgrow and outearn their peers live by these five lessons. 1. You can’t win unless you master the rules of the game 2. Leadership economics are worth fighting for 3. Profit pools don’t stand still, and neither should you 4. When in doubt, focus on the customer 5. Strategy is about making things happen https://www.bain.com/insights/bain-beliefs-on-strategy-story/