Not sure where you get the judging concept from our preference over Lunar New Year. Probably five-cent sensitivity? After all it's not an Asian-exclusive or Chinese authoritative festival, nor should there be any label, nor should any prestige website company be using terms as confining and unjustly dominating. P.S. "華人" (Hua) is "Asian" instead of "Chinese", "中華" is also typically found in other countries like Japan and Korea. While "漢" (Han) is "Chinese" and is very specific to the language.