I think we have lost the meaning of what UGC is. I saw a post where the person was saying how this one platform obviously prefer creators with 30k followers although most of their followers are probably bought since their reach and views barely touch 100 and the amount of people going “oh their engagement doesn’t matter if it’s UGC” if it’s UGC they wouldn’t be posting on their own social media it would be on a brand’s media or ran as an ad😭 ugccommunity