Running discounts too frequently can create a perception that your product isn’t worth its full price, making people hesitant to buy unless there’s a sale. It can also attract bargain hunters who may not be your ideal customers—those who are looking for quick wins rather than long-term value.

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2025-02-02 00:44

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Sandy Varela | Digital Marketing & Strategy Coach
eyeamsandee

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幾秒內	Sandy Varela \| Digital Marketing & Strategy Coach eyeamsandee	Instead of relying on constant discounts, I prefer positioning my products with strong messaging around their transformation and results. A limited-time sale can be effective for special occasions (like a launch, anniversary, or milestone), but if it’s a monthly occurrence, it risks training your audience to wait for the next sale instead of purchasing when they actually need it.