And then add another 2-4 hours for brand approvals, coordinating the posts, creating covers and copy, and going live. And then add in managing the comments on the post while it's live, stoking the conversation around the brand, which can be ongoing for days. And finally, pulling analytics and sending it to the brand, as well as invoicing and any final wrap-up items. And this is for ONE video. If you want multiple videos, different types of footage, photos, etc., it takes days. Pay creators!