1️⃣ Do we all remember that Instagram operates as a business? It’s not just a platform for creators and users; it’s a revenue-driven system where income largely comes from subscriptions and advertising. Ads play a key role in their revenue model. Now, when do ads show up in Stories? They appear during transitions between one user’s Story and another’s. If someone watches a lengthy Story from start to finish, ads don’t get shown. So, prioritising long Stories isn’t exactly profitable for IG.