One thing I haven't been leaning into much when talking about my challenge is that it's "free." I used to think this was a huge selling point (bc like who doesn't love free things), but as someone who's paid to be in challenges and loved it, I feel like it doesn't have the "umphf" I thought it did. So I really haven't been pushing it like that much and it feels good. I don't want you to join it bc it's "free," I want you to join bc it's gonna be super valuable to you and what you need rn.