He has a really big podcast which is like a recorded conversation between usually two or more people that then other people listen to on their own time

Let me know if you ever need to know anything else about anything I’m really good at explaining stuff follow me

Because he tapped into podcasts earlier than most. People preferred long form conversations vs short interviews. He platformed a lot of talented people and had a mix of differing subjects. That's how he built the following. He now's appeals to angry men looking to blame everyone else for their problems but themselves. And there is a lot of them