It’s official! Instagram has removed the option to follow hashtags. But that doesn’t mean you should stop using them. With this update, Instagram has also removed the reach breakdown for hashtags in post insights, as they now treat hashtags as keywords. However, that doesn’t mean hashtags have stopped working. They still help with discoverability, just in a slightly different way. So, how can you check if your hashtags are actually working?

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2025-03-11 19:54

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Roizman Sarah | Your №1 Marketing Fairy
sarahs.insta.secrets

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幾秒內	Sarah Roizman \| Comfort Marketing \| Authentic Strategy \| Ads sarahs.insta.secrets	Look at the percentage of non-followers in your post insights—that’s where you’ll see if they’re helping you reach new people. Want to test it? 📌 Post with 5, 10, 30, or 90 hashtags in a single post or reel 📌 Post the same format without hashtags 📌 Compare the percentage of non-followers reached
15 小時內	Farees fareesmusic	I don’t have no clue. Things are changing pretty fast these days and they’ll continue to do so probably even faster. Whoever cannot keep the pace will be either left behind or remain isolated. To a certain extent of course. But we should study the phenomenon and keep up with it, no paranoia or fear or anxiety needed.
一天內	Entomemeology entomemeology	I never know what to think about hashtags. I stopped using them everywhere but IG and got better performance. But I haven’t tested much on IG to see if I do better without.