Releases don't flop.. You just put too much pressure and expectation on something that is subjective. Focussing on a one off release is like dropping a pebble in the Pacific Ocean and expecting the ripples to stay consistent until it hits the Atlantic ocean. Learn to focus on the merit of the process of a release, rather than the merit of the release itself. Applying that focus over a sustained period allows you to think long term, rather than being slaves to their emotions on each release.