when i first went viral, i thought: “omg, this is IT!! sales are about to take off!!” but instead, i got: 👎🏼 a flood of random followers who didn’t care about my offer 👎🏼 engagement that dropped as fast as it spiked 👎🏼 zero increase in actual sales because virality doesn’t equal conversions. i learned this the hard way👇🏼