1️⃣ Selling vs. Solving
Bad marketing:
❌ "Buy my course!"
❌ "Sign up for my coaching!"
❌ "DM me to work together!"
Good marketing:
✅ Calls out a specific problem
✅ Educates & builds trust
✅ Positions you as the go-to expert
People don’t buy offers.
They buy solutions to their problems.