My clients are not losing sleep over "keyword density" or "meta descriptions." They're up at night worrying about empty calendars, draining bank accounts, and quiet inboxes. Great SEO isn't about becoming besties with the algorithms—it's about thoughtfully answering the questions, addressing the concerns, or cheering with excitement for the all things your ideal clients are Googling at 12:30am. Connect. Be the trusted source. Speak their language first. The rankings will follow.