Once your clients see the value in social media, you have to set clear guidelines. I’ve worked with many businesses over the years that wants me to make “magic”, get them more followers just because, and that’s because they didn’t really have a business. One of the best filters that you can have is to find an already existing business that’s DOING THE WORK, and then helping to point a spotlight on them ! Send this to those clients that are trying to stress you guys out.