The point that I feel is completely missing from this whole  debacle inside the industry is that…  as a company is doing fine. great even! have you seen an empty  Store? performance overall is booming. and they have some really smart people… doing things inside a fortress we don’t know about 🤷🏾‍♀️  as a brand however is not doing so well. see above: sales are great. customers are hooked. all is well! but the brand is pretty much nonexistent at this point.