(2) No actual worth. (No one is interested in your material if it doesn't address an issue.) (3) There is no conversion plan. (You're wasting time if you're not guiding customers to a sale.) In the meantime, 1% of companies control the market. Why? since they provide content that generates revenue. This is how they go about it: ✅ They address a single audience. (The proper clientele are drawn to a message that is concentrated.)