Every post (and favorite film) that performs well follows this structure: 1) A Hook That Grabs Attention – If your first sentence doesn’t stop the scroll, nothing else matters. 2) A Single, Clear Lesson – Don’t overwhelm your audience. One post, one takeaway. 3) A Direct CTA (Call to Action) – If you don’t tell them what to do next, they’ll scroll away. Most people write the way they talk in a meeting—too much context, too little impact.