I feel as though being authentic online can be filtered through this lens: You're at high level networking event, or even better, you're at a dinner party with different types of people. The goal: get new business. This guides you as you flit in and out of conversation groups and as the conversations evolve. You would give just enough to connect but you wouldn't be overly open or vulnerable. You would weave your business into your responses and shared experiences. Are you getting it?