I’m finalizing it legally so I can’t announce the name yet, but as part of BuildInPublic and Suicide Prevention Day I’m honored to talk about “behind the name” of the new brand I’m making. I’ve been deep in depression’s grasp for a long time. It started after a brain tumor diagnosis/ removal and losing almost everything in 2008. I’ve struggled with my identity since. My confidence nose dived, and in 2020-2022 I danced with suicidal ideation, many times with intentions to end it. ((More in 🧵))