The Reasons Behind the Failure of 99 Percent of Business Content (And How to Make Yours Print Money) The majority of business owners are seriously mishandling their content. "If I just post more, I'll get more clients," they believe. Wrong. It's like shooting darts into the dark when you post without a plan. 99% of business content fails for the following reasons: (1) The audience is unclear. (You won't reach anyone if you try to talk to everyone.)