I have NEWBIE BOT that build me a content strategy to do exactly that because I didn’t know how. And boy did that open some eyes for me. I am having conversations in my dms u never thought i would and before would be totally awekward lol. Building trust and knowing that balance can be hard and i did it for a long time without any help and payed the guessing game. It work but not like now. Being you, and authentic is soooooo important and sprinkle in authority and knowledge in your content